ENS Brand

You're free to use the ENS brand in the ecosystem, but we must grant you a license before you do. Reach out to our General Counsel, Alexander Urbelis, at alex@ens[.]domains, to request a trademark license agreement. Just remember, don't use it to pretend to be ENS, ENS DAO, or ENS Labs, or to suggest a partnership that does not exist because those sorts of things will violate the license.

Brand Assets

ENS's brand can be represented using any of our colors, but we prefer Blue, Black, and White.

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Symbol

This is the main and preferred icon for using ENS-branded assets.

Blue
Dark Blue
White
Logo Blueprint
Clear Space

Make sure there is enough clear space when using the logo, such that there is enough room for everything to breathe. A good rule of thumb is at least 1/3 of the width of the ENS symbol.

Logo Blueprint
Icon

The icon is used to represents ENS as an avatar and the $ENS token.

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Lock-up

Utilize the full lock-up when you need to show the full ENS branded asset. This is also useful for more horizontally-aligned assets.

Blue
Dark Blue
White
Logo with text blueprint
Clear Space

Make sure there is enough clear space when using the logo, such that there is enough room for everything to breathe. A good rule of thumb is at least 1/3 of the width of the ENS symbol.

Brand Palette

ENS's brand can be represented using any of our colors. Please keep in mind that the colors are not a “one-size-fits-all”.

Primary Palette

Below is the primary color palette for the ENS brand.

ENS Blue
Light Blue
Dark Blue
White
Extended Color Palette

Below are the scondary color palettes to be used for creating creative collateral for the ENS brand.

Green
Magenta
Yellow
Dark Brown
Light Green
Light Magenta
Light Yellow
Midnight Blue
Gray
Gray 3
Gray 2