ENS Brand

You're free to use the ENS brand in the ecosystem, but you must obtain a license first. Reach out to our General Counsel, Alexander Urbelis, at alex@ens[.]domains to request a trademark license agreement.

By using any ENS trademarks, you agree to follow our guidelines and instructions. Do not use the marks to impersonate ENS, ENS DAO, or ENS Labs, or to imply sponsorship, endorsement, or a partnership that doesn't exist. ENS reserves the right to take action to protect its trademarks and the ENS community.

Brand Assets

ENS's brand can be represented using any of our colors, but we prefer Blue, Black, and White.

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Symbol

This is the main and preferred icon for using ENS-branded assets.

Blue
Dark Blue
White
Logo Blueprint
Clear Space

Make sure there is enough clear space when using the logo, such that there is enough room for everything to breathe. A good rule of thumb is at least 1/3 of the width of the ENS symbol.

Logo Blueprint
Icon

The icon is used to represents ENS as an avatar and the $ENS token.

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Lock-up

Utilize the full lock-up when you need to show the full ENS branded asset. This is also useful for more horizontally-aligned assets.

Blue
Dark Blue
White
Logo with text blueprint
Clear Space

Make sure there is enough clear space when using the logo, such that there is enough room for everything to breathe. A good rule of thumb is at least 1/3 of the width of the ENS symbol.

Brand Palette

ENS's brand can be represented using any of our colors. Please keep in mind that the colors are not a “one-size-fits-all”.

Primary Palette

Below is the primary color palette for the ENS brand.

ENS Blue
Light Blue
Dark Blue
White
Extended Color Palette

Below are the scondary color palettes to be used for creating creative collateral for the ENS brand.

Green
Magenta
Yellow
Dark Brown
Light Green
Light Magenta
Light Yellow
Midnight Blue
Gray
Gray 3
Gray 2
  • Usage Guidelines

    You can download a PDF version of the ENS brand guidelines which include detailed documentation on how to use brand colours, assets and typography. If you’re unsure of our guidelines and how your project would align, please get in touch.
    Download Brand PDF

  • Partnerships

    An official partnership with us means joining forces to create impactful solutions. This might include;

    • Integration of your product into ENS or the manager app,
    • Co-Marketing efforts with the ENS DAO or ENS Labs,
    • R&D collaboration with the ENS DAO or ENS Labs.
    Partnerships may use the ENS Brand where needed, but they must not modify or change the logo.

  • Ecosystem

    If you’re building on ENS without an official partnership, you’re an Ecosystem builder. This might include;

    • Integration of ENS into your product,
    • A creative project designed by and for ENS users.
    Modification of the logo is discouraged, but not forbidden if it is for creative purposes. However the brand cannot be used to imply an official partnership with ENS DAO or ENS Labs.